Device trade-in overview
Alchemy Diagnostics – Device identification
Streamlining the Mobile trade in experience
The Alchemy Diagnostics App automatically checks these details in the background, with no interaction needed from the user.
Eliminate confusing and unnecessary drop down lists and carrier questions.
Enable a larger list of trade-in devices, including tablets and gadgets by using our smart look up tech.
Alchemy Diagnostics – Display damage
What we provide with minimal effort.
Our clever mirror test identifies the following five areas with minimal interaction from the user.
Device trade-in
Unlock the value of your phone
Alchemy can enable a range of options available for your customer to redeem their trade-in value; from monthly bill reductions to free devices and accessories.
Step 1
Perform all steps of the tests to determine the trade-in value of your phone.
Receive an instant valuation, accept or save for future use
Step 2
or
Request a prepaid satchel through the app and send your device to us
Step 3
1 – Credit to your monthly phone bill
2 – Nothing upfront on a new smartphone
3 – Discounted accessories and more.
Example of high level customer journey

App Installation

Remote diagnostic

Device quotation

Device submission

In store or remote trade in

Customer payment
- Customer installs trade-in app on their device remotely.
- Customer performs a remote diagnostic of their device and prepares it for trade in:
✓ Validate identity of device
✓ Test key functionality and screen (device button test, screen test, battery test etc)
✓ Back up content
✓ Disable FMIP/iCloud lock
✓ Reset device - Based on the diagnostic a price quote is provided for the device, subject to final physical validation.Customer is then provided different views on what they can use the value of the trade in device for (call to action):
✓ Discount on VAS
✓ Discount on plan or device
✓ Accessory purchases
✓ Cash or credit - Customer can submit the device in store or remotely
- In store with new: Customer can select to go in a store and trade in their device. The store staff will validate and confirm the device condition – through the mobile application on your device. A copy of proof of identity will be required.Remote trade: Customer receives the new device and a prepaid satchel to return their old device. Once the old device reaches us we will validate and confirm the device condition – through the mobile application on your device. A copy of proof of identity will be required.
- Alchemy provides the cash or credit to their selected account or they can use their value towards purchasing partner products or services
Device trade-in metrics and reporting
Our reporting can change the trade-in dynamic, enabling improved customer satisfaction metrics, and positioning specific offers to customers that greatly improve attach and positive spend rates.
Data Collection
Trades per store per day
Geographic / Demographics
Trade performance online vs retail
App conversion rates by device type
Device trades by model
Analytics & Reporting
Attach rate differentials by device
Recommendations for offer changes based on attach opportunities
Best in class performance by store / state / type
Training & Incentives
Trade-in experts club provides expertise within every store.
Best store performers gain recognition and are showcased.
Trade-in included within partner incentive programs