James heads Alchemy’s device sales and procurement; and Alchemy’s marketing functions; James also leads our pricing management functions and services, internally and partner facing. James joins Alchemy from Brightstar Corporation where he headed up the global device trade in and global secondary sales business.

James’s telco and mobile device experience spans a wide array of geographies and channels and have seen him design, execute and manage billion dollar businesses across the Americas, Japan, Korea, South Asia, Europe, Africa and the Middle East.